Appalachian Outlaws SXS
New business launch to measurable growth
Goal:
New brand launch to first bookings in 30 days
Challenge:
Start from zero. Launch a brand that can be found, trusted, and booked by riders planning WV trips.
What We Built:
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Brand identity, messaging, and visual system
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Conversion-focused website and booking funnel
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Local SEO, Google Business Profile, and on-page SEO
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Content pillars and first two blog posts
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Meta + Google tracking and analytics
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Social launch playbook and posting system
Key Results, last 30 days:
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625 site sessions, up 24%
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460 unique visitors, up 11%
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12 clicks to contact, up 9%
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162 on-site AI queries, up 56%, concentrated on Homepage (86, +79%) and Beginner’s Guide to the Hatfield-McCoy Trails (58, +53%)
What Drove The Success
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Search-first site architecture so riders land on the exact intent page, then flow to booking.
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Content that answers trip-planning questions like “Beginner’s Guide” and “What to Pack for WV,” seeding organic keywords and internal links.
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Local SEO foundations, NAP consistency, and location-rich copy to win “near me” and “WV side-by-side rentals.”
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Speed and UX tuned for mobile riders, clear CTAs to call or book.
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Analytics instrumentation to measure contact clicks, AI queries, and source performance.