Case Study: Meraki Salon Website Growth

Meraki Salon's goal was to increase online visibility and attract more clients through their website. Over the past year, strategic efforts were made to drive traffic and improve engagement. Here's how the salon performed in key areas.

Key Traffic Insights (Last 12 Months)

Total Site Sessions: 950 (↑ 30% YoY)
Unique Visitors: 580 (↓ 2% YoY)
New vs Returning Visitors:
- New Visitors: 553 (95% of traffic)
- Returning Visitors: 27 (5% of traffic)

Traffic Sources

Google (Organic Search): 468 sessions (↓ 4%)
Direct Traffic: 315 sessions (↑ 76%)
Facebook (Organic Social): 124 sessions (↑ 158%)
Bing (Organic Search): 18 sessions (↑ 125%)
Yahoo (Organic Search): 13 sessions (↑ 333%)

Efforts to diversify traffic sources have significantly increased direct, social, and alternative search engine referrals.

User Engagement Patterns

Sessions by Device:
- Mobile: 80% (764 sessions)
- Desktop: 19% (179 sessions)
- Tablet: 1% (9 sessions)
Average Sessions by Day:
- Peak activity on Tuesdays and mid-week days, indicating optimal scheduling for promotions or new content.

Results & Takeaways

Traffic Growth: A 30% increase in site sessions highlights the success of strategies to boost awareness and engagement.

Social Media Impact: Facebook’s traffic surge shows the effectiveness of social outreach and engagement efforts.

Mobile Optimization: With 80% of traffic from mobile, the site's mobile experience has become a key factor for user interaction.

Direct Traffic Increase: Returning users and word-of-mouth referrals contributed to a 76% rise in direct visits.

These insights suggest that continued focus on multi-channel strategies, mobile optimization, and social media marketing will help Meraki Salon sustain growth in the coming year.