63 Main Events
From empty calendar to consistent inquiries in 30 days
Goal:
New brand launch to first bookings in 30 days
Challenge:
Launch from zero. Build awareness, showcase packages, and generate qualified inquiries for a new local venue.
What We Built:
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Brand identity, messaging, and visuals
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Conversion-focused website with clear packages and inquiry form
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Local SEO, Google Business Profile, and on-page SEO
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Pixel and analytics setup for Meta and Google
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Starter content and photo guidelines
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Paid social launch with audience targeting and creative testing
Key Results, last 30 days:
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1,041 site sessions, up 35%
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822 unique visitors, up 27%
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67 clicks to contact, up 191%
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50+ bookings in 30 days
Traffic Mix
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Facebook, Ads with Wix: 318 sessions, down 11% as budget normalized
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Direct: 315 sessions, up 254%, driven by word of mouth, GBP, and repeat visits
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Google Organic: 120 sessions, growing as SEO takes hold
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Interest concentrated in West Virginia, with expansion across nearby states
What Drove The Success
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Offer clarity and pricing anchors for Full Day, Half Day, and Hourly bookings, paired with simple CTAs to inquire or call.
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Local search foundations across GBP, citations, and location-rich copy that match venue intent keywords.
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Creative that sells the experience, venue walkthrough visuals, amenities highlights, and social proof.
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Fast mobile UX with short forms, click-to-call, and event-type landing sections.
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Attribution and audience testing, retargeting recent visitors and optimizing for contact clicks.