Meet the Team
Eriel
Marketing Manager
Eriel Lauffer is a seasoned Marketing and Public Relations expert with over a decade of experience, specializing in elevating brands across a multitude of sectors including finance, legal, automotive, beauty, and the restaurant industries. With a proven track record of driving significant growth, Eriel has managed the digital marketing efforts for 20 diverse businesses, delivering tangible results such as a 25% increase in client base and a 10% uplift in annual revenue within just six months. Eriel’s video marketing campaigns have notably enhanced brand recognition and customer satisfaction, highlighting her creative prowess and strategic insight.
At Thomas Health, Eriel distinguished herself through exceptional leadership and technical skills, becoming the youngest manager and then director within the organization. She spearheaded a corporate rebranding initiative that not only increased market share by 10% but also ensured the company's triumph over competitors during challenging times such as Chapter 11 and the COVID-19 pandemic. As a Contract Marketing Specialist since March 2023, Eriel has continued to excel, managing a marketing budget of $1M and achieving a 15% revenue increase for the system. Her innovative social media strategies have significantly boosted follower engagement, further demonstrating Eriel’s ability to adapt and thrive in dynamic marketing landscapes.
